After Defining Objectives and Research Needs, the Next Step in the Marketing

question 63

Multiple Choice

After defining objectives and research needs, the next step in the marketing research process involves

• A)research evaluation.
• B)data collection.
• C)data analysis.
• D)research design.
• E)report writing.

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Definitions:

Motivation

The psychological process that initiates, guides, and maintains goal-oriented behaviors.

Mechanistic Perspective

A viewpoint in organizational theory that sees organizations as machine-like, with highly organized, rigid, and controlled structures.

Study of Motivation

The research and analysis of what compels individuals to take action, make decisions, and achieve personal and professional goals.

Motivating Employees

The process of encouraging employees to perform their best by fulfilling their needs and aspirations.