Innovators Are a Critical Group of New Product Adopters Because

question 102

Multiple Choice

Innovators are a critical group of new product adopters because they

• A) are the major source of innovation.
• B) act as reverse engineering consultants.
• C) help with test marketing.
• D) help the product gain market acceptance.
• E) extend the product life cycle.

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Definitions:

Axon

The long, slender projection of a nerve cell that transmits electrical impulses away from the neuron's body.

GABA

GABA (gamma-aminobutyric acid) is the primary inhibitory neurotransmitter in the brain, involved in reducing neuronal excitability throughout the nervous system.

Anxiety

A state of apprehension, unease, or nervousness usually over an impending or anticipated ill.

Paralysis

The loss of the ability to move one or more muscles, often as a result of nerve damage or neurological disease.