Although Marketers Have Found That Psychographics Are Often More Useful

question 126

Multiple Choice

Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation

• A)is available only in limited geographic areas.
• B)is rarely used and unproven.
• C)offers only one-to-one marketing potential.
• D)is a more expensive method for identifying potential customers.
• E)is still an unproven area.

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Definitions:

Win-Lose Situation

A conflict resolution scenario where one party's gain is directly correlated with another party's loss, often leading to competitive or adversarial interactions.

Concentration Stage

A phase in a process where focus or efforts are intensified towards a specific goal or activity.

Creative Process

The series of steps or phases involved in generating innovative ideas or solutions, often encompassing preparation, incubation, illumination, and verification.

Identifying

The process of recognizing, distinguishing, and defining elements or issues within a particular context or situation.