Firms That Use the Same Brand Name for New Products

question 64

Multiple Choice

Firms that use the same brand name for new products can spend relatively less on marketing costs for the new product because

• A)brands protect corporate copyrights.
• B)consumer loyalty can be bought for less now compared to the past.
• C)brand equity can be obtained only by means of product line depth.
• D)people already know what the brand means.
• E)well-known brands are less likely to introduce brand extensions.

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Definitions:

Diagnostic and Statistical Manual

A handbook used by healthcare professionals as the authoritative guide to diagnosing mental disorders.

International Classification

A system used globally for the standardized coding, classification, and analysis of data.

Diagnostic and Statistical Manual

A manual published by the American Psychiatric Association that categorizes mental disorders based on standardized criteria.

Sociocultural Approach

An approach to psychology that examines the ways in which social and cultural environments influence behavior.