Television Advertising Has Recently Expanded to Include "Mini-Ads," Which Are

question 21

Multiple Choice

Television advertising has recently expanded to include "mini-ads," which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are more likely than women to channel surf during commercial breaks. Given this fact, this type of advertising will be more useful to marketers engaged in ________ segmentation.

• A)demographic
• B)psychographic
• C)behavioral
• D)benefits
• E)geographic

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Definitions:

Natural Selection

A mechanism of evolution where organisms better adapted to their environment tend to survive and produce more offspring.

Functionalism

A perspective in psychology that emphasizes the purposes of behavior and mental processes and how they adapt to the environment.

Consciousness Purpose

Refers to the theories or explanations regarding why consciousness exists and its role in human cognitive processes and behavior.

Mental Images

The representation of objects, actions, or ideas that are not physically present, existing in the mind.