All of the Following Statements Regarding Brand Loyalty Are True

question 61

Multiple Choice

All of the following statements regarding brand loyalty are true except

• A) the marketing costs of reaching loyal customers are typically very high.
• B) brand-loyal customers are unlikely to switch to competitor's brands.
• C) brand-loyal customers generate positive word of mouth.
• D) firms tend to reward brand loyal customers with extra benefits.
• E) brand-loyal customers do not need persuasion to buy the firm's brands.

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Definitions:

Meaning-Atoms

Fundamental and indivisible components that construct complex meanings in language or philosophy; however, if considered not a standard term in a specific discipline, it might be interpreted differently.

Definitional Theory

An approach in semantics and logic that emphasizes the role of explicit definitions in specifying the meaning of expressions or concepts.

Folk Theory

Informal beliefs held by people about how the world works, often not based on scientific evidence but on cultural experiences and wisdom.

Definitional Theory

A theory or approach that emphasizes the importance of clear definitions for the precise communication of ideas and for analytical purposes.