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Using the Diffusion of Innovation Theory, What Factors Contributed to the Rapid

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Essay

Using the diffusion of innovation theory, what factors contributed to the rapid adoption and success of Amazon.com?


Definitions:

Firm's Total Profit

The total income of a firm after subtracting all costs from its total revenues.

Profit Maximizing

The process of adjusting production and sale levels to achieve the highest possible profit based on existing market conditions.

Level of Output

The quantity of goods or services produced by a company, industry, or economy within a given period.

Farmer

An individual engaged in agriculture, raising living organisms for food or raw materials.

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