One of the Categories of Products for Which Brand Extension

question 52

Multiple Choice

One of the categories of products for which brand extension is especially logical is

• A)generic goods.
• B)generic services.
• C)commodities.
• D)complementary goods.
• E)licensed brands.

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Definitions:

Drive Reduction

A theory in psychology that motivation arises from the body's attempt to reduce the state of tension caused by unmet biological needs.

Wire and Cloth

A reference to a set of classic experiments in developmental psychology, often associated with attachment theory, where baby monkeys showed preference for cloth surrogate mothers over wire ones, despite the wire mothers providing food.

Evolutionary Perspective

A theoretical approach that explains behavior and mental processes through the lens of adaptation and natural selection.

Attachment

Attachment is a deep and enduring emotional bond that connects one person to another across time and space, particularly evident in the relationships between infants and caregivers.