McDonald's Introduced a Favorites Under 400 Calorie Menu as Part

question 89

Multiple Choice

McDonald's introduced a Favorites Under 400 Calorie Menu as part of an attempt to reverse the perception that McDonald's sells only unhealthy food.Suppose that McDonald's,as a follow-up,collects and analyzes social media posts from Facebook,Twitter,and similar sites,hoping to understand whether or not consumer perceptions are improving.This would be an example of

• A) quantitative research.
• B) an online focus group.
• C) sentiment mining.
• D) neuromarketing.
• E) an experiment.

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Definitions:

Placebo Effect

The phenomenon where an individual experiences a perceived improvement in condition due to their expectations, not because the treatment has a therapeutic effect.

Symptoms

Observable signs or indications of the existence of a disease, condition, or the presence of an underlying psychological or physical disorder.

Exposure Therapy

A psychological treatment method that involves gradual exposure to feared stimuli in order to reduce the fear response over time.

Fear of Water

An intense and persistent anxiety about being in or around water, also known as aquaphobia.