While Demographic and Geographic Segmentation of Retail Customers Are Relatively

question 73

Multiple Choice

While demographic and geographic segmentation of retail customers are relatively easy, these characteristics do not help marketers determine

• A)how old their customers are.
• B)what their customers need.
• C)where their customers live.
• D)which customers have young children.
• E)what income brackets their customers are in.

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Definitions:

Fredrickson and Roberts

Refers to psychologists who developed the Objectification Theory, which examines the experience and impact of being treated as an object rather than a human being, particularly focusing on women.

Body Image

An individual's perception, thoughts, and feelings about their own body's attractiveness, health, and functionality.

Physical Appearance

Refers to the composite of outward characteristics or traits, including body shape, facial features, hair, and overall aesthetic appeal.

Body Dissatisfaction

Negative subjective evaluation of one’s body size, shape, or appearance.