Digital Billboards Embedded with ________ Software Can Identify Passersby and Then

question 118

Multiple Choice

Digital billboards embedded with ________ software can identify passersby and then display ads targeted to them, based on their age, gender, and attention level.

• A)social media
• B)neuromarketing
• C)facial recognition
• D)Internet tracking
• E)data mining

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Definitions:

Planning

The process of setting objectives, determining strategies to achieve those objectives, and developing plans to integrate and coordinate activities.

Race

A social construct used to categorize humans into large and distinct populations or groups by ancestral heritage and physical characteristics.

African Americans

A racial or ethnic group in the United States with ancestry from any of the black populations of Africa.