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Why Would a Researcher Want to Change the Sequence of Steps

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Why would a researcher want to change the sequence of steps in the marketing research process?


Definitions:

Cultural Relativism

The belief that one should comprehend a person's values and behaviors through the lens of their unique cultural background.

Distributive Justice

The perceived fairness of the allocation of resources or rewards among individuals within an organization or group.

Procedural Justice

The concept concerned with the fairness and the transparency of the processes by which decisions are made.

Public Policy Exceptions

Legal principles allowing courts to refuse to enforce contractual provisions or agreements that violate laws or societal standards.

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