Sally Is in the New Marketing Department of a Midsized

question 8

Multiple Choice

Sally is in the new marketing department of a midsized lawn and garden company. She is working on the firm's first-ever STP analysis. She has defined the mission and objectives and identified and selected a segmentation method. The next step is to

• A) develop an advertising plan to promote the upcoming sales.
• B) find marketing interns or hire new staff to help with implementation.
• C) create pro forma financial statements to complete the package.
• D) evaluate the attractiveness of the various segments identified.
• E) use the Internet, catalogs, and vendor information to draw up a list of new products.

---

Definitions:

Latent Learning

A form of learning that occurs without any obvious reinforcement of the behavior or associations that are learned.

Aha! Experience

A moment of sudden insight or discovery when a solution to a problem becomes clear, often after a period of contemplation or confusion.

Learned Helplessness

A scenario in which someone is afflicted by a profound sense of ineffectiveness, triggered by a harrowing event or consistent failures.

Seligman

A psychologist known for his work on learned helplessness, positive psychology, and well-being.