Whenever the President of the Local Public University Promotes the Institution

question 7

Multiple Choice

Whenever the president of the local public university promotes the institution, he emphasizes the university's price (much lower than neighboring private colleges) , high-quality education, and student-centered faculty. He is positioning the institution based primarily on

• A) value.
• B) product attributes.
• C) symbols.
• D) competitive comparisons.
• E) profitability.

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Definitions:

Structural Unemployment

Unemployment caused by a mismatch between the skills or locations of job seekers and the requirements or locations of available jobs.

Full Employment

An instance in which all obtainable labor forces are deployed in the most economically advantageous way.

Consumer Price Index

An indicator of inflation that looks at the weighted average costs of a collection of consumer goods and services.

Savers

Individuals or entities that set aside funds rather than spending them, typically to accumulate wealth for future use.