The Value and Lifestyle Survey (VALS)conducted by Strategic Business Insights

question 39

True/False

The Value and Lifestyle Survey (VALS)conducted by Strategic Business Insights (SBI)is a widely used tool for geographic segmentation.

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Definitions:

Autonomous

The ability to operate independently or self-govern, often referring to systems, machines, or organizations that do not require external control or intervention.

Internet

A global network of computers that enables users to access information and communicate with others across the world, facilitating a wide range of services and applications.

Tax Incentives

Financial reductions or exemptions offered by governments to encourage specific economic activities.

Greenpeace

An international environmental organization that advocates for the protection and preservation of the environment through direct action, lobbying, and research.