Firms Use a Differentiated Targeting Strategy Because

question 145

Multiple Choice

Firms use a differentiated targeting strategy because

• A) it is easier than mass marketing.
• B) it helps obtain a bigger share of the market.
• C) it is better than focusing on individual or small groups of potential customers.
• D) most market segments are too small to be profitable.
• E) banks are more willing to extend credit to companies with this strategic approach.

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Definitions:

Top Executives

Individuals who hold the highest level positions in organizations, responsible for making strategic decisions.

Organization's Environment

External factors, including economic, legal, technological, and social influences, that affect an organization’s performance and operations.

Environmental Uncertainty

The degree to which future states of the environment are unpredictable, making it difficult for organizations to anticipate changes.

Environment and Strategy

The interplay between the external environmental factors and an organization's strategic planning and execution.