Marketers Often Employ a Combination of Segmentation Methods, Using ________

question 86

Multiple Choice

Marketers often employ a combination of segmentation methods, using ________ to identify and target their customers, and ________ to design products and messages to appeal to them.

• A)loyalty segmentation; demographics
• B)undifferentiated targeting; differentiated targeting
• C)loyalty segmentation; geodemographics
• D)demographics and geography; lifestyle or benefit segmentation
• E)lifestyle segmentation; geographic segmentation

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Definitions:

Uncertain

A state or condition of having doubts or lacking confidence in something, often leading to indecision.

Reformist Movements

Social movements aimed at making gradual changes within the existing political and social structures rather than advocating for radical or revolutionary changes.

Reactionary Movements

are social or political groups that resist progress or changes in society, seeking to maintain or revert to traditional values.

Social Movements

Collective, organized efforts by people to promote or resist changes in society, often aiming at social reform.