Psychographics Is the Segmentation Method That Delves into How Consumers

question 15

Multiple Choice

Psychographics is the segmentation method that delves into how consumers

• A)adjust to demographic changes.
• B)allocate scarce incomes to a variety of goods and services.
• C)describe themselves.
• D)value their livelihoods.
• E)believe other people see them.

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Definitions:

Skinner Box

A controlled environment used in behavioral psychology for experimenting with animal behavior, particularly reinforcement and conditioning, named after B.F. Skinner.

Lever Pressing

A behavior often used in research where an animal, typically a rodent, is trained to press a lever to receive a reward or avoid a punishment.

Food Pellets

Small, compacted units of food commonly used for feeding animals, including pets and livestock.

Punishment

A process by which a consequence immediately follows a behavior, decreasing the likelihood that the behavior will be repeated.