"Why Create a Perceptual Map?" Asked David

question 105

Multiple Choice

"Why create a perceptual map?" asked David.Andreas,the senior marketing manager,gave him four reasons.All of the following are valid reasons except

• A) "It's a quick way for senior managers to see not only our product but each of our competitors' products, all at once."
• B) "It's a way to demonstrate the dimensions that our customers think are important."
• C) "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds."
• D) "It's a way to show the position of the company throughout the product's life cycle."
• E) "We can easily show where we are positioned and how large the market is."

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Definitions:

Compensation Cost

The total amount of expense that a company recognizes for paying its employees, including wages, salaries, bonuses, and benefits.

Performance-Based Stock Option Plan

A compensation strategy that grants employees the option to purchase company shares based on the achievement of specific performance criteria.

Compensation Expense

An accounting term that represents the total cost incurred by a company to pay employees, including salaries, benefits, bonuses, and stock options.

Sales Increase

An upward trend in the volume or amount of sales achieved by a business over a given period, indicating growth in revenue.