________ Is an Extreme Form of a Targeting Strategy

question 9

Multiple Choice

________ is an extreme form of a targeting strategy.

• A)Macromarketing
• B)Micromarketing
• C)Benefit marketing
• D)Differentiated targeting
• E)Concentrated targeting

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Definitions:

Foot-in-the-door Technique

A persuasion strategy involving getting a person to agree to a small request to increase the chances of agreeing to a larger request later.

Magazine Subscriptions

A business model where readers pay in advance to receive periodic publications, typically on a monthly or quarterly basis, covering a wide range of interests.

Selling

The process of persuading someone to buy a product or service.

Door-in-the-face Technique

A persuasion strategy where a larger, unreasonable request is made first with the expectation of being refused, followed by the real, smaller request.