Social Networking Sites That Compete Directly with Facebook Have a Difficult

question 14

Multiple Choice

Social networking sites that compete directly with Facebook have a difficult time surviving; however, LinkedIn has survived by focusing on the needs of business professionals, who seek to network with colleagues, share their expertise, post online résumés, and look for new jobs. What segmentation method is LinkedIn using?

• A)loyalty segmentation
• B)benefit segmentation
• C)psychographic segmentation
• D)geodemographic segmentation
• E)demographic segmentation

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Definitions:

Sphygmomanometer

An instrument used to measure blood pressure, typically consisting of an inflatable cuff to restrict blood flow and a manometer to measure the pressure.

Otoscope

A medical instrument used by doctors to examine the ear canal and tympanic membrane.

Pathogens

Microorganisms or agents that cause disease when they infect a host organism.

Autoclave

A device used to sterilize equipment and supplies by subjecting them to high-pressure saturated steam at 121 °C for around 15 to 20 minutes.