After Assessing the Market Growth Potential and Market Competitiveness in Mexico

question 131

Multiple Choice

After assessing the market growth potential and market competitiveness in Mexico for his company's baby products,Harmon wanted to evaluate market access.To do this,Harmon would consider

• A) ease of accessing or developing distribution channels and brand familiarity.
• B) the current size of the market and the expected growth rate.
• C) ease of pricing control and number of promotional outlets.
• D) the number of competitors, entry barriers, and product substitutes.
• E) profitability and customer buying behavior.

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Definitions:

Chem/o

A combining form used in the fields of chemistry or pharmacology indicating a relation to chemicals or chemistry.

Macr/o

A prefix in medical terminology indicating large or long.

Pyr/o

A combining form relating to fire or heat, often used in medical terminology.

-al

A suffix meaning pertaining to, commonly used in the formation of adjectives from nouns.