List the Steps in the Segmentation, Targeting, and Positioning Process

question 27

Essay

List the steps in the segmentation, targeting, and positioning process.

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Definitions:

Schachter's

Refers to Stanley Schachter's theory, which suggests that emotion is based on two factors: physiological arousal and the cognitive interpretation of that arousal.

Autonomic Arousal

A physiological response that involves the autonomic nervous system, affecting heart rate, respiration, and other involuntary functions, typically in reaction to stress or excitement.

Display Rules

Socially learned guidelines that dictate how emotions should be expressed based on cultural norms, contexts, and relationships.

Cultural Norms

Shared expectations and rules that guide behavior of people within social groups, societies, or cultures.