Global Segmentation, Targeting, and Positioning (STP)are More Complicated Than Local

question 40

Multiple Choice

Global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part because

• A)consumers may view their roles differently in different countries.
• B)there are fewer franchising opportunities in global markets.
• C)global consumer markets are almost totally homogeneous, making segmentation difficult.
• D)most governments have rules against targeting consumers.
• E)positioning almost always fails when attempted in a foreign country.

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Definitions:

Profit Maximization

The process or strategy where a firm adjusts its production to achieve the highest possible profit.

Capital

Financial assets or the financial value of assets, such as funds held in deposit accounts, as well as the physical factors of production including machinery, buildings, and land.

Labor

The contribution of human physical and mental energies in the fabrication of goods and the supply of services.

Technological Change

The development and application of new processes, tools, and machines, leading to more efficient production methods.