Celia's Firm Has Developed a Breakfast Cereal and Rather Than

question 88

Multiple Choice

Celia's firm has developed a breakfast cereal and rather than compete in the U.S. market, she has decided instead to introduce the product in Europe, where she feels it will be innovative. Her advertising agency urged caution because

• A) differences in language, customs, and culture complicate marketers' ability to communicate with customers in various countries.
• B) print media are different in Europe, and it would be difficult to create a global campaign.
• C) literacy rates are significantly lower in Europe, and print ads would be ineffective.
• D) research indicates that Europeans do not eat breakfast as often as Americans.
• E) domestic advertising agencies cannot earn commissions on advertising they place overseas.

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Definitions:

Illusory Contract

An agreement that fails to bind at least one of the parties due to the lack of a definite promise or because the terms allow for withdrawal without consequence.

Adequacy Of Consideration

The principle that the value exchanged in a contract must be fair and reasonable to both parties involved.

Fraud

Intentional misleading to achieve illicit benefits or to cheat someone out of their rightful entitlement.

Big Five

A personality model that outlines five major traits used to describe human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.