When Considering Income as a Demographic Variable Affecting Marketing Efforts

question 98

Multiple Choice

When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

• A)everyone is equal.
• B)income in the United States has become more unevenly distributed.
• C)everyone has been equally affected by the recession.
• D)there is increasing purchasing power among lower-income groups.
• E)middle-income consumers are quickly becoming upper-income consumers.

---

Definitions:

Ordering Rules

These are rules that dictate the sequence in which transactions or operations are conducted, often found in technical, financial, or legal contexts to ensure clarity and fairness.

Hobby

An activity done regularly in one's leisure time for pleasure, not normally intended as a primary source of income.

Deductible

An expense that can be subtracted from gross income to reduce taxable income, thereby lowering the tax liability.

Trade Or Business

Engagements or activities conducted for the purpose of income or profit, characterized by continuity and regularity.