When Porsche Filmed an Advertisement in Which Its Vehicles Ran

question 122

Multiple Choice

When Porsche filmed an advertisement in which its vehicles ran over the Great Wall of China,Chinese consumers were left more confused than intrigued.To address or avoid such issues,one important cultural classification scheme that firms can use is Geert Hofstede's cultural dimensions concept.Hofstede proposes that cultures differ on all of the following dimensions except

• A) collectivism.
• B) individualism.
• C) masculinity.
• D) time orientation.
• E) indulgence.

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Definitions:

Weber's Concept

Theories and principles developed by sociologist Max Weber, including authority types and the characteristics of bureaucracy.

Bureaucracy

A system of administration characterized by strict policies, procedures, and hierarchy, often within large organizations or governments.

Management Duties

The responsibilities held by individuals in managerial positions, including planning, organizing, leading, and controlling organizational resources to achieve specific goals.

Corrective Action

Measures taken to identify, eliminate, and prevent the recurrence of defects, errors, or issues in a process or product.