The Consumer Decision Process Model Represents

question 72

Multiple Choice

The consumer decision process model represents

• A) the concept of habitual decision making.
• B) the retrieval of an evoked set based on physiological needs.
• C) the steps that consumers go through before, during, and after making purchases.
• D) the shift from an internal to an external locus of control.
• E) the types of decisions all consumers must make.

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Definitions:

Minimize Negative

Strategies or actions taken to reduce or mitigate negative outcomes, effects, or perceptions.

Negative Word

A term or phrase that conveys a negative connotation or sentiment.

Dissatisfied

The feeling of not being pleased or content with a product, service, or outcome.

Complain

Express dissatisfaction or annoyance about a state of affairs or an event.