To Attract and Maintain Habitual Purchasers, Marketers Spend Considerable Effort

question 35

Multiple Choice

To attract and maintain habitual purchasers, marketers spend considerable effort

• A)analyzing consumer data for postpurchase dissonance signals.
• B)creating strong brands and store loyalty.
• C)cultivating cultural decision making.
• D)reducing financial risk and increasing psychological payout.
• E)offering alternative brands.

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Definitions:

Brainstem

The part of the brain connecting the spinal cord with the forebrain and cerebrum, responsible for controlling several basic life functions.

Dorsal Raphe Nucleus

A nucleus located in the brainstem involved in the release of serotonin and implicated in the regulation of mood, sleep, and anxiety.

Learned Helplessness

An instance where a person is overwhelmed by feelings of helplessness, caused by either a distressing event or continual lack of success.

Contingency Blocking

A phenomenon in classical conditioning where a previously learned association prevents the learning of a new association.