Postpurchase Cognitive Dissonance Is Especially Likely for Products That Are

question 28

Multiple Choice

Postpurchase cognitive dissonance is especially likely for products that are

• A)cheap, poorly made, and made of plastic.
• B)personally valuable, antique, or foreign-made.
• C)simple, easily copied, and new.
• D)psychologically soothing, purchased impulsively, and part of a consumer's evoked set.
• E)expensive, infrequently purchased, or associated with high levels of risk.

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