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Marketers Often Use the Principles and Theories from Other Disciplines

question 142

Essay

Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.According to the text,what disciplines are most useful to marketers trying to understand consumer behavior?


Definitions:

Group Goals

Objectives set by a group that are intended to be achieved through collaborative effort.

Working Class

A social class broadly characterized by manual labor occupations and lower economic status.

Managerial Class

A segment of society composed of individuals in managerial positions who have authority and control over resources and decision-making.

Middle-Income

Refers to individuals, families, or nations that fall financially between the lower and upper income brackets, often associated with a moderate standard of living.

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