There Are Approximately 1 Billion People Living in India

question 141

Multiple Choice

There are approximately 1 billion people living in India.Only about 200 million of these people earn more than the equivalent of $1,000 per year.According to Maslow's hierarchy,most of the other 800 million Indian consumers are primarily addressing their __________ needs.

• A) social
• B) personal
• C) psychological
• D) esteem
• E) physiological

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Definitions:

Four Ps

Refers to the marketing mix elements: Product, Price, Place, and Promotion, used to achieve marketing objectives.

Nonprofit Organizations

Organizations that operate for collective, public or social benefit, rather than to generate profit for owners or investors.

Marketing Campaign

A coordinated series of steps that include promotion of a product through different mediums using various strategies and channels.

NAFTA

The North American Free Trade Agreement, a treaty among Canada, Mexico, and the United States to remove trade barriers.