Steve Wasn't Sure What Kind of Salsa He Wanted to Get

question 15

Multiple Choice

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party. It seemed like there were dozens of varieties to choose from. He noticed that he could sample a few at a tasting station in the store. He tried four, rejected two, and bought several jars of the two he really liked. He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it. Marketers identify this as a successful example of

• A) learning.
• B) decision rules.
• C) social factors.
• D) advertisements.
• E) in-store demonstrations.

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Definitions:

Denominator

In a fraction, the number below the line which indicates the total number of parts into which the whole is divided.

Fraction

A mathematical expression representing the division of one quantity by another; it consists of a numerator and a denominator.

Multiply

The mathematical operation of increasing one number by the value of another, a basic arithmetic function symbolized by the symbol “x” or “*”.