Apple Computer Users Tend to Like the Company and Love

question 133

Multiple Choice

Apple computer users tend to like the company and love its products.Apple has nurtured this __________ component of its customers' attitudes.

• A) social
• B) affective
• C) psychological
• D) cognitive
• E) physiological

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Definitions:

Confidence Interval

A collection of values, drawn from sample data, that is presumed to capture the value of a not yet known population characteristic.

National Average

The average of a specific set of measurements or data points across the entire nation.

Confidence Interval

An estimate indicating the range within which a population parameter is likely to lie, with a certain degree of certainty, based on data from a smaller sample.

Margin of Error

An expression of the amount of random sampling error in survey results, indicating a range within which the true population parameter is expected to lie.