A Consumer's Buying Decision Depends on the Consumer's Level of Involvement

question 148

Multiple Choice

A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________ consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.

• A) external-locus-of-control
• B) high-involvement
• C) low-involvement
• D) differential content
• E) internet advertising

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Definitions:

Deviance

Occurs when someone departs from a norm and evokes a negative reaction from others.

Norm-breaking

Refers to actions or behaviors that deviate from widely accepted social norms or standards.

Sanctions

Measures taken by countries or international bodies to restrict trade, financial transactions, or other economic relations to enforce policies or punish.

Informal Punishment

Involves a mild sanction that is imposed during face-to-face interaction, not by the judicial system.