Yuri, the Marketing Director of Make It Move, Is Considering

question 45

Multiple Choice

Yuri, the marketing director of Make It Move, is considering developing a promotional campaign for a new fitness program. The fitness industry is already filled with strong competitors. Before initiating the campaign, then, Yuri will need to assess his competitors' strengths, weaknesses, and likely reactions to his firm's

• A) promotional activities.
• B) core competencies.
• C) just-in-time processes.
• D) customer satisfaction reviews.
• E) corporate partners.

---

Definitions:

Exercise Program

A structured regimen or plan of physical activities designed to improve fitness or achieve a specific health outcome.

Attrition

The reduction in the number of participants during the course of a study, often leading to potential biases.

Obese People

Individuals who have a body mass index (BMI) of 30 or higher, indicating a high amount of body fat in relation to lean body mass.

One-group Posttest

An experimental design where only one group is studied and the assessment occurs only after the intervention or treatment.