When Marketers Look at Advertising Media They Often Begin with Viewer

question 14

Multiple Choice

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.

• A)country culture
• B)regional culture
• C)demographics
• D)micromarketing measures
• E)scenario planning

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Definitions:

Wernicke's Aphasia

A condition characterized by the inability to grasp the meaning of spoken words and sentences, while the production of language remains fluent but nonsensical.

Broca's Aphasia

A neurological condition characterized by difficulties in speech production and writing, often caused by damage to a specific area of the brain known as Broca's area.

Comprehend

To grasp mentally; understand.

Down Syndrome

A condition caused by an extra chromosome on the 21st pair and characterized by mental deficiency, a broad face, and slanting eyes.