Marketers Wanting to Use Social Media to Reach Consumers Should

question 115

Multiple Choice

Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of digital technologies such as the Internet and social networks.

• A)Baby Boomers
• B)Generation W
• C)Generation X
• D)Generation Y
• E)Generation Z

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Definitions:

Company's Culture

The shared values, norms, practices, and beliefs that characterize an organization and influence how employees behave and interact with each other.

Founder

An individual who establishes an organization, company, or initiative.

Socialization Process

refers to the procedure by which an individual learns and acquires the norms, values, behavior, and social skills appropriate to their social position.

Financial Success

The achievement of financial goals and the accumulation of wealth or resources to a level deemed successful by individual or societal standards.