The Results of the 2010 Census Suggest That the Number

question 96

Multiple Choice

The results of the 2010 census suggest that the number of black households earning more than $75,000 has increased by 47 percent since 2005. Why is this detail important to marketers?

• A) They have become more affluent, which positively impacts their purchasing power.
• B) They have become more affluent, which negatively impacts purchasing power.
• C) They have become more suburban, which has no impact on their purchasing power.
• D) They have become older and therefore more careful about their purchasing power.
• E) They have become a more desirable marketing segment regardless of their purchasing power.

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Definitions:

Strategic Plans

Long-term roadmaps designed by organizations to achieve their major goals and objectives.

Long-term Focus

A strategic perspective prioritizing long-range planning and investment in future outcomes over immediate gains.

Formulated

Developed or devised carefully, usually with a specific purpose or outcome in mind.

Farsighted Management

Strategic approaches in management that emphasize long-term planning, foresight, and anticipation of future trends or events.