Greater Emphasis on Health and Wellness Concerns, Greener Consumers, and Privacy

question 85

Multiple Choice

Greater emphasis on health and wellness concerns, greener consumers, and privacy concerns are all ________ that shape consumer values and impact marketing.

• A)macroeconomic trends
• B)environmental trends
• C)social trends
• D)competing trends
• E)generational trends

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Definitions:

Peak Period

The time frame during which demand for a service or product is at its highest.

Spoilage

The process by which products deteriorate in quality or become unfit for consumption or use over a period.

Reserved Capacity

A business strategy where a portion of production capability or service availability is set aside for a particular customer or project.

Revenue Management

Is the practice of strategically controlling inventory and pricing to maximize revenue, commonly used in industries like hotels, airlines, and hospitality.