When Kimberly-Clark Introduced Rolls of Toilet Paper Without the Cardboard

question 71

Multiple Choice

When Kimberly-Clark introduced rolls of toilet paper without the cardboard core, what social trend did this product respond to?

• A)green marketing
• B)time-poor society
• C)cultural diversity
• D)technological advances
• E)regulatory issues

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Definitions:

Mobile Communication

The technology and systems used to enable communication between individuals or devices over distances using mobile or wireless devices.

Young People

Individuals in their early stages of life, often considered to be in the period of transition from childhood to adulthood.

Demassification

A process by which the mass audience is fragmented into small groups or niches to appeal to unique interests.

Mass Media

Forms of communication designed to reach large audiences through mediums like television, newspapers, radio, and the internet.