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When Marketers Work in Controversial or Polluting Industries Such as Tobacco

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Essay

When marketers work in controversial or polluting industries such as tobacco or fossil fuels,their central activities largely bar them from becoming conscious marketers.How might they engage in CSR in an effort to mitigate the damage that their products cause?


Definitions:

Labor

The human effort, including both physical and mental, used in the production of goods and services.

Coffee Machines

Devices designed for brewing coffee, which can vary widely in their functionality, size, and brewing capacity.

Employees

Individuals who work for a business or organization and receive compensation for their labor, often guided by a contract of employment.

Total Product Curve

A graphical representation showing how the total output of a firm changes as the amount of a single input changes, holding all other inputs constant.

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