When a Company That Uses Social Media Runs a Contest

question 88

Multiple Choice

When a company that uses social media runs a contest online, it will measure its effectiveness in a variety of ways. One such measure is the conversion rate. The conversion rate for the contest promotion would be

• A) the number of people who recommend the contest to others.
• B) the number of people who comment on the contest.
• C) the number of people who share the contest on their social media site.
• D) the percentage of visitors who enter the contest.
• E) the percentage of fans who like the contest.

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Definitions:

Retinopathy

A disorder of the retina which may result in impaired vision or blindness, often related to diseases such as diabetes or hypertension.

Pulse Oximetry

A non-invasive method to measure the oxygen saturation level of the blood, typically using a sensor placed on a thin part of the patient's body.

Supplemental Oxygen

The provision of additional oxygen to individuals who are not getting enough oxygen on their own, often used in medical treatments to support patients with respiratory conditions.

Phototherapy

A treatment that involves the use of light to reduce jaundice in newborns or treat certain skin conditions.