Marketers Rely on Social Media to Achieve Three Objectives: Members

question 50

Multiple Choice

Marketers rely on social media to achieve three objectives: members promoting themselves to gain more friends,sites promoting to get more members,and

• A) members paying to view sites.
• B) potential customers paying to view sites.
• C) outside companies promoting their products and services to appeal to potential customers.
• D) members promoting sites to gain more friends.
• E) outside companies promote to the social media site to gain potential customers.

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Definitions:

Geographic Targeting Strategy

Marketing tactics aimed at reaching customers in a specific geographical area based on demographics or behaviors.

Differentiated Targeting Strategy

A marketing approach where a company targets multiple market segments with specific products or services tailored to each segment’s needs and preferences.

Niche Marketing Strategy

A marketing approach focusing on a specific segment of the market, tailored to meet the unique needs of that target audience.

Undifferentiated Targeting Strategy

A marketing approach that views the market as one large segment and targets it with a single marketing mix.