Your Marketing Professor, Dr

question 63

Essay

Your marketing professor, Dr. Sullivan, has been asked to participate in the university's strategic marketing planning process. After completing the first three steps of the process, Dr. Sullivan has been asked to assist with implementing the marketing mix and allocating resources. What questions will Dr. Sullivan ask? Be specific to the university's strategic marketing planning process.

---

Definitions:

Positively Punished

The addition of an unpleasant stimulus in response to a behavior, resulting in a decrease in the likelihood of that behavior being repeated.

Negatively Punished

A term in behavioral psychology referring to the decrease in the frequency of a behavior due to the removal of a pleasant stimulus following the behavior.

Positive Reinforcer

A stimulus which, when presented after a behavior, increases the likelihood that the behavior will occur again.

Negative Reinforcer

A stimulus whose removal following a behavior increases the likelihood that the behavior will occur again in the future.