Suppose That Samsung Wants to Create a Social Media Program

question 11

Essay

Suppose that Samsung wants to create a social media program to build consumer engagement around a new line of smartphones. Using the 4E framework, explain (with examples)how Samsung could build this program.

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Definitions:

Print and Online Sources

References and materials available both in physical print form and accessible via the internet for research and information.

Periodical Index

A systematic list that provides references to articles in magazines, journals, and newspapers.

Citation Information

Details required to properly credit and reference the source of information or ideas used in academic or professional writing.

Secondary Research

The use of existing research data gathered by others, often analyzed for new insights or summarized for reporting.