Examlex
For years, when considering new products, marketers at Celestial Seasonings asked themselves, "What would Stacy think?" Stacy was a fictional character representing 25- to 50-year-old educated, upper-income women who rarely watched television but did a lot of reading. "Stacy" represented Celestial's primary
Information Processing
A cognitive approach that likens the mind to a computer in terms of how information is encoded, stored, and retrieved.
Memory
The faculty by which the mind stores and remembers information, including events, facts, and experiences.
Illusion Of Motion
A visual perception in which a stationary object appears to be moving due to specific visual cues or arrangements.
Sensory Memory
The shortest-term element of memory, the immediate, very brief recording of sensory information in the memory system.
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