Which of the Following Statements Regarding Marketing Metrics Is True

question 32

Multiple Choice

Which of the following statements regarding marketing metrics is true?

• A) Metrics are used at the beginning of the planning process.
• B) They are only reliable for comparing results among SBUs.
• C) They cannot be used to project the future.
• D) They quantify a trend, dynamic, or characteristic.
• E) They make it difficult for a firm to appropriately adjust to its marketing plan.

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Definitions:

Total Output

The total amount of goods and services produced by an economy or firm in a specific period.

Total Revenue

The total amount of money generated by a firm from selling its goods or services before any costs or expenses are subtracted.

Labor Productivity

A measure of economic performance that compares the amount of goods and services produced with the number of hours worked.

Standard Of Living

A measure of the wealth, comfort, material goods, and necessities available to a certain socioeconomic class or geographic area.