Carla Has Been Directed by Her Regional Marketing Manager to Cut

question 76

Multiple Choice

Carla has been directed by her regional marketing manager to cut prices on seasonal items,place an ad in the local paper,and tell distributors to reduce deliveries for the next month.Which step of the strategic marketing planning process is Carla engaged in?

• A) evaluate performance
• B) define the business mission
• C) perform situation analysis
• D) implement marketing mix and resources
• E) identify and evaluate opportunities

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Definitions:

Marketing Communication

The use of various tools and channels to deliver messages about a product or service to target customers, aiming to achieve business goals.

Right Audience

The specific group of people a company targets with its marketing and advertising efforts, based on characteristics relevant to the product or service.

Right Media

A digital advertising platform that enables advertisers, publishers, and digital media companies to buy and sell ad space in real time.

Integrated Marketing Communications

A strategic approach to ensure that all forms of communications and messages are carefully linked together to present a unified and seamless experience to consumers.