3M Involves Its Customers in the Process of Developing New

question 129

Multiple Choice

3M involves its customers in the process of developing new products.In this way,it can benefit from current customers' insights and develop new products that will meet these customers' needs.3M is pursuing a __________ growth strategy.

• A) diversification
• B) market development
• C) market penetration
• D) product development
• E) product penetration

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Definitions:

Olfactory

Pertains to the sense of smell.

Endorphins

Neurochemicals produced by the body that act as natural painkillers and mood elevators, often released during exercise, excitement, and pain.

Substance P

A neuropeptide involved in the transmission of pain signals from the peripheral to the central nervous system.

Morphine

A powerful opiate analgesic derived from the opium poppy, used to relieve severe pain.